Form is what you see.

Form is a study of shape, color, texture, depth and scale.

It is beautiful.

It is the icing.

Form is what creates the first impression.

Function is how it works.

Function is based on maximizing the human experience.

It is usable.

It is the cake.

Function is what makes the lasting impact.

At pH7, we believe that the classic question is really not a dilemma at all.

It should never be form or function.

It should always be form and function.