Design is a series of considerations.

Design is both the "wow" and the "how."

It's dreaming with a purpose.

It's the first thing people think of when they hear "architecture."

Design is creating balance in a place that does not yet exist.

Execution is how a design is brought to life.

Execution is the nitty gritty.

It's doing.

It's the last piece of the puzzle.

Execution is where it all comes together, or where it all falls apart.

At pH7, we believe you can't properly do one without thoroughly understanding the other.

A design is nothing unless it can be - and until it actually is - executed.

And executing something that is not properly designed is never going to create the desired results.